Great! Please email us on producers@eebriatrade.com and somebody will get back to you to discuss you selling on EeBria and we will set you up with a selling account as quickly as possible.

The website has two sets of terms and conditions, at the footer of every page you'll find the website's standard terms of use and the terms that apply to all customers. However as a seller you are using the site in a different way and so we have a private set of terms and conditions to govern that relationship which is only visible if you are logged into a seller account. If you hover over 'Help' at the top of the page (desktop) you'll see the link to our Producer Terms and Conditions or you can find them at https://www.eebriatrade.com/page/view/producer-terms.

These terms are deemed accepted by you if you are using the site to add listings and ultimately to make any sales. We do update them fairly regularly to keep them up to date and accurate for any changes and improvements to our services but we will notify all sellers over email using their account addresses where possible if the change is deemed significant.

All your products are controlled via My Account. Simply login and check your product listings at any time, add stock, change prices and create new listings as needed. To add any product you need the basic information like name, type, abv, vessel and volume along with an image to show on the website. We also ask you to add tasting notes and fill out some tick boxes to assist with allergen information and power our website filters. You might find it useful to duplicate an existing listing if it is the same product in a different format or pack size but do be careful that you update the different attributes and we do not recommend this across different products / recipes so that you do not make a mistake and have mismatched info.

Our operations team will review new listings and any significant changes before approving them to be live on the site to check that everything looks as it should do. To be clear they can’t check for accuracy for you, their role is to check for the quality of the images and that the descriptions aren’t misleading or inappropriate so anything you add in at the listing stage will likely go live on the site. Of course they are a useful safety net who have spotted the most obvious pricing errors before to rescue a producer selling a case of 24 at the single bottle price, but please try to check the details carefully at the time and plan regular reviews of the listings so you don’t find they get out of date. If you get stuck then you can drop the team a line and they will walk you through your first listings and do a double check for you where you need extra support.

We currently have integrations with Breww, BrewMan and ViewPlan. If you'd like to get setup with those integrations, please email producers@eebriatrade.com to request access to our API.

We updated our pricing page at the end of April 2023 so it looks and feels a little different to before.

Previously, the only data entry point was the ‘list price’ which is the underlying product price in the sale transaction with the customer. However in practice the customer pays more than that in the basket as we also add in our shipping charges, and more often producers wanted to understand and predict the proceeds ultimately received from the sale.

With the new look page you can input either the customer sales price, including shipping, or the proceeds you are targeting and this will calculate the other values

Much like before pricing is a sensitive issue and something critical to get right to make the most of the platform. To have a discussion about the commercials of your products on the site we recommend you get in touch with our team.

However broadly speaking if you have an established wholesaler/distributor rate card for your products then we would suggest you enter prices using the proceeds option and use the price you sell products to other large wholesalers to ensure your products benchmark well with our automated price checks

If you are more focussed on your direct to trade pricing and do not work significantly with other distributors then we recommend you use the customer sales price and input a number equivalent to the delivered price per your direct sales lists. That will mean your prices are correctly matched

For anyone still wanting to check the ‘list price’ as per the older system, this is of course still displayed on the page within the pricing breakdown. You can view this by clicking on the drop down to ‘pop out’ the price breakdown in detail.

Rather than enter this number as a starting point, which often confused some users in the past, we’ve updated the entry data to be one of the two other key pricing figures. You’ll still see the list price in your payment run invoices as that is the sales price which our fee rate is applied to and the sales value between you and the customer.

If you are looking to achieve a specific list price you can use the calculator to achieve that easily by using the proceeds entry option, and adding in the list price you are targeting less your standard percentage fee. (for example if your fee is 12% as standard, multiply your list price by 0.88 (88%) to get the proceeds value to input)

You can check your product listings at any time via My Account. Just click on the product listings link on the right and you can see everything associated with any item listed including descriptions, attributes, your selling price and the projected sales price including shipping for customers too. You can make products inactive temporarily if needed and bring back old listings if you brew a new batch. We also send out weekly updates to remind you or your live product lists so you can check your stock levels and add anything new that you have available.

If you have any questions with your product listings or concerns, please contact the producers team for help without delay. If you're unsure that something is right then you can always make it briefly inactive or reduce the stock to zero while we confirm you've got it all correct so that you don't inadvertently make a sale with the wrong descriptions!

You are allowed to change the price of an item at any time and some changes are fine such as updating the imagery if you have a rebrand or changing the description if you have changed the hop bill or just want to add in something like an award the product has won for example.

But after a listing is approved by us and especially if has been properly active (has been live and been sold) it's really important that you don't edit any key information that might be important and that would fundamentally change the product that is on the listing. It can cause chaos with sales, adjustments, the payment run and also the info used for benchmarking reports too. For example if you have a listing for boxes of 24 and you swap to 12s you should set up a new listing for the 12s and remove the stock of 24s from the site if you have none left. You shouldn't swap a keykeg for another type of vessel or change the name or abv for a product. The site will block you from making certain changes like this in the most key areas but if in doubt add a new listing and remove the older one.

You can use the duplicate button to make adding similar listings easier and so you can more easily change a specific part of an item like the vessel or case size for example without having to do the listing in full.

Short answer -Yes!

By way of explanation, the website is built to allow you to have full control over your listings and also your brand appearance on the site. We ask you to provide the images, logos and also the product info and descriptions so that the info is correct and accurate and best reflects your business. We do check that the image quality is up to our basic standards and that the descriptions aren't obviously misleading/ offensive but it is your responsibility to make them accurate and appropriate. The imagery will show on your producer pages and wherever the product is featured on the site. Also remember that any images you do upload to the site and content you provide us can then be used by us in marketing materials and across the website in other places such as our communications with potential customers etc too.

We require that all products reach the customer with at least 2 months left on their best before date unless it is clearly stated and advertised differently in the product listing (by which we mean in the product name - not just hidden in the small print!). We recommend that in practice to keep customers happy and them buying from you again that you use 3 months as a rule of thumb, and you may want to factor in a few days for delivery so it has 3 months on arrival if possible.

If you have products which you want to sell with a short date, this is possible but please notify the ops team of this intention so they can check the listing is clear enough and done correctly. We often suggest you make an entirely separate listing to your normal dated stock so that it can be made clear in the title that the item is short dated and that you offer the product at a fairly significant discount in order to compensate the customer for the shorter time to sell the products.

We have a masterclass for how to handle these in more detail so please see here .

We're regularly asked by sellers for help and advice on pricing. Obviously this varies wildly based on the strength, style, size and brand power as the customers will take lots into account when choosing if a product is worth the price. Ultimately the best evidence as to if the price is correct, is by seeing what sells, as simply put, if sales are slow its quite possible that the pricing is a little away from where it needs to be to drive demand.

We have info available on your dashboard (click My Account) that will give you insights into pricing if our system has detected anything useful advice it can give you regarding your items or prices. We also send out monthly benchmarking reports to help you with this too.

At the time of listing you can see info on the page that shows where your product sits in relation to other prices for products in a similar category so you have as much information available as possible. However the decision on what price you want to sell the item at to end customers remains entirely up to you!

We should add here a word of warning here that pricing is still subject to review by our systems. We perform a number of checks against the wider market so if we detect that your products are priced too high, compared to your own direct sales prices or a competitor wholesaler's price list (which we monitor carefully) your items may be held for review before going live. Alternatively where there are benchmarking issues the system may downgrade the products visibility and add an insight to your dashboard to let you know. A member of our team will likely be in touch if we have any questions and concerns around your pricing. While we seek to avoid it, we can remove items from sale on the platform if this is damaging to our reputation as a good value distributor or where the pricing is against the contract clauses. We normally resolve this quickly as a pricing mistake or misunderstanding!

This info (added by you in the listing process) is shown on the product pages, can be used to perform filters for product searches and used by customers to update their menus and make buying decisions. It's critical for legal reasons that you keep this info up to date and you make it right the first time. We also, in the case of some chains, integrate with their till systems and so if you list a product as including or excluding specific allergens this will be used to give their customers official allergy advice. We have set the system up on the side of caution so that without you specifying info the product will show as 'no allergen info provided' or it will default to being at risk of all allergens. You are required to actively assure us with the tickboxes that your products don't include a legal UK allergen. It's important to increase your chances of sales, particularly to the larger chains, that you do provide info so your listing appears complete with regards to allergens (it's unlikely for example that you have crustaceans in your products!). Please make sure this info is correct as should you provide info, it may be relied upon and you may be liable in the event of something unfortunate happening.

We send you an email! This will include the details of the items that have sold and most importantly the links to the website where you must book in the collection with the courier in a couple of clicks. You then prep the item(s) for collection and print the shipping label for the keg/boxes and simply hand over the items for dispatch to the relevant courier when they arrive as you would for anything else.

We also have a feature which can generate and email you a daily delivery / collection manifest for your warehouse team if you find that helpful.

We take care of the rest and when the item arrives with the customer, if everything is as it should be you’ll be paid as per your listing prices, less our fees.

Of course you can also see any sale notifications online in 'My Account' and you can view the status of the orders from links in there too.

Your order confirmation email should clearly state the contents of the sale including the product name, vessel type and quantities for each. If you want to check anything you can also log into your account to see the order details online in the My Account section. The site will also have a quick and easy link for you to book in collection and then print the shipping label, which also will have details of the product on there so you can make sure to attach the right label to the right item!

If you are ever confused about what to send out, or if you don't have the right item you must contact producers@eebria.com immediately - don't send out something else or the wrong item as this can definitely cause charges and lots of hassle for everyone to sort it out later. There is a short window to report out of stock problems that avoids any extra charges and so its best to keep your product lists accurate and up to date and to make sure if you change something significant like vessel type, you let us know and change your listings. If you've run out of something we can advise you on if the customer will accept an alternative in which case we'll process a 'swap' or if we need to unfortunately cancel the order as they were set on their first choice.

You may also find it helpful to check the summary page for orders booked to go out with couriers here

There is no minimum order for one-way kegs bought using our courier services. They can buy just the one keg, or go wild with an order of 20 - we're entirely flexible. We suggest that to make your prices competitive you don’t list at your single keg price but your best wholesale bulk order price as we would expect when competitively priced for your beers to be selling as much if not more than your wholesale buyers when sales are considered together over any period.

With bottles or cans we have a normal minimum of 3 standard cases, by which we mean a case of 24 330ml or 440ml cans (this is reduced if the items are larger like bottles of wine). For any advice on how your case size would be treated please check in with the ops team when you’re listing and they will confirm for you. Customers can buy at lower case sizes but they will need to pay extra shipping if they choose this option. There are also options for you to subsidise the minimum order on your cases and avoid the customer having to pay this extra amount if you instead cover the additional shipping fee that we incur. You’ll find the details of this in the opt in pages of your account. You can opt in or out at any time to apply these and we will simply charge you the extra shipping if any sales under the standard minimum apply.

Casks or metal kegs we apply minimum orders as needed to make the shipping practical and this can vary based on the customer’s location.

For producer delivered items or portal sales you control the minimum orders in that section of My Account.

We handle all the customer services and payment processes for you and so we don’t release this information to you for standard plarform orders in order to ensure that everyone is data compliant. For your accounts system you might prefer to mark the sales as all made to Craft Beer Holdings Limited, even though we’re arranging lots of sales on your behalf to customers up and down the country and likely acting only as a broker/agent. We ask that you don’t contact customers directly and you don't store any details you come into contact with via the shipping labels for example. Please go through us for any sales that went through the site as each customer has an account manager who will look after them and our ops team will liaise to solve any issues.

We also remind you that it’s against our terms for you to use any customer info generated from a sale on the website to create a direct trading relationship. Any seller who does this is at risk of being removed from the site as a partner and any fees which we have missed out on unfairly can still be charged.

The exception to this rule is if you are a subscriber to our Portal service which allows you to use our technology to operate your direct wholesale sales online too. In that case you have visibility for any customer requests and you will receive the info you need to manage their accounts, billing and make deliveries of course.

You won't be able to use your normal listing account login to also browse the site as a buyer. This is because there are different site experiences and menus for the different types of users and a seller account can't access the basket and checkout section of the site. It's easy and free to set up a buying account however, ideally you would use a different email address such as the one for your bar or a secondary email address of your own to register a new account on the eebriatrade.com homepage. To access the registration page, just log out first (hover over My Account - then 'Logout' is at the bottom of that list

Unless the item sold is set up as a producer delivered item or portal transaction (see below), and in the majority of cases, we will arrange and pay for the delivery to the customer using our courier network. We get great prices by buying in bulk and we simplify what would otherwise be very complicated by using our clever technology to book in the couriers and generate the shipping labels etc. The customers get fully tracked orders and consolidated daily deliveries, even if they buy from lots of different producers, and all you have to do is book in the collections and hand over the items and we handle the rest.

The price that pubs see on the site includes the delivery cost of getting the item delivered to them. We add that delivery cost on top of your listing prices and charge the customer accordingly. That shipping charge is just between us and the customer and doesn’t factor into the payment calculations for you, other than where you have created a discount code which will reduce the shipping price too.

The only things you have to worry about is booking in collection, printing the label and handing over the goods. Please make sure you have some internal mechanism to evidence courier dispatch, just in case there are any issues later. If in the unlikely situation that we can’t evidence that the correct courier has the items and something goes missing, then we aren’t able to make a claim for you on the item.

Where you have your own delivery services and you have chosen to set up delivery zones, a customer may choose to have you delivery the items instead where that is cheaper for them. In that instance you will receive the customer address and you will be expected to deliver according to your delivery schedules on the site. You evidence delivery by requesting a secret code from the customer which when input on the site confirms that you have delivered the order to them successfully and releases the payment to you.

Portal orders are delivered in the same way only the payment and any customer queries will be handled by your own team.

Assuming you have reasonably solid packaging already for your cans and bottles (see below) you simply attach the shipping labels to your existing boxes and send them out with our specialist courier service. Of course you need to be aware that even with a fragile service there are sometimes breakages and this may require replacement items being sent out occasionally if a box is damaged in transit but these breakage rates are very low.

To clarify, you cannot send loose bottles or cans, and they must be properly stationary in the packaging (not loose) and they should be safely and easily stackable. Fully packed, sealed boxes are best, however filled base trays which are strongly and tightly shrink wrapped with a solid box base will normally also be fine but you should be aware there is a slightly higher risk to shipping these and so we do not really recommend this option. You should tape over any perforations in the boxes as these can open in transit otherwise.

We recommend that you do some basic testing and review your packaging processes to make sure that damage in transit is limited as damage in transit will mean the order is not fulfilled and so payment in full cannot be guaranteed. We can place requests for compensation for damage in transit with our couriers but these are not always successful and there is no guarantee that we will be able to get you money for breakages. If we detect that your breakage rates are above normal and we have noticed issues with your packaging and notified you about these then we may also have to refrain from making courier claims which we know will be unsuccessful as this is a costly admin process for our team. Only items which are successfully delivered and therefore paid for by the customer will be included in the payment run. To be confident that your packaging is sensibly designed we recommend you do your own tests but we can share some easy to check things to avoid:

• Does the box rattle when packed? (if the bottles or cans are moving then they aren't tightly packed enough, we suggest you use cardboard dividers or packing peanuts)
• Does the box have perforations in it for easy opening? (these weaken the box and make it more likely to split and open in transit with couriers, we recommend you tape these over)
• Does the box have a loose bottom or top and just one line of tape? (We recommend at least 2 strips of strong tape which also goes up the sides of the box to secure the base and top down tightly)
• Does the box have solid double strength cardboard walls that does not easily fold? (brown 2mm+ thick stuff with the wiggly cardboard inside)? (We do not recommend they are shipping in very thin wobbly cardboard that you can easily fold as these will not bear the weight safely)
• Does the box stack easily with all flat/level sides when packed? (If you're using a box that either sags at the top or bulges at the top when packed this is the wrong size for the contents which should be snug but not bending the box - if they are wobbly when stacked in a van or depot this also increases the breakage rate)

You are responsible for sourcing packaging on spirits orders and you need to pack boxes carefully to ensure they will not be damaged in transit as they are specifically excluded from any courier damage payments by us. The minimum order on spirits is 2 bottles, however our pricing regarding shipping assumes that they will be issued in parcel multiples of at least 12, so please ensure you also have packaging available if you have a large volume order to fulfil in a single box.

As with any other courier order, you'll be issued with a shipping label for your box to print when you book in collection. If you attach this to the box, you can simply hand over the labelled box to our courier and they will complete the delivery to the customer.

You’ll see the options when you are listing products in your account - we do offer services for Kegstar and brewery own casks with some limitations. Please be aware that if you are shipping steel vessels in the courier systems you may need to plastic wrap the item before handing to the courier (in particular TNT). If you have any questions then let our team know and they will do their utmost to notify you if there are any special requirements from a courier.

It’s important that you correctly select the vessel type and volume when you are listing to avoid getting any penalties if you list something incorrectly or not allowed. Please check if you are ever unsure, our ops team can always advise. Unfortunately at this moment in time we are not able to sell Ekeg/ECask or brewery owned Kegs due to their weight.

Just remember, our standard courier drivers are unable to accept heavier kegs, and our pricing is heavily linked to the weight and type of vessel. Anybody sending a steel keg having advertised and sold a lightweight one-way vessel will be charged £50 per keg to cover the shipping issues and charges we will incur. We will also not assist in the return of the incorrect keg. Multiple offences will result in removal of all that brewery's beers from the site!

We apply a charge for delivery on top of your list price automatically for any customer. This isn’t entirely standard as it will change depending on where a customer is (the Highlands, islands and Northern Ireland for example are more expensive to ship to) however we will indicate where possible when listing what the standard sales price of your item will be on the site with our shipping so you have a reasonable idea if you’re looking to compare to your direct or wholesale partner prices. Just remember that the 'delivered' price you're seeing is the standard one but it applies for the majority of wholesale customers.

Customers will also have to meet the minimum order requirement on any item but they will have options to pay extra for shipping if they want to buy fewer cases and you have no opted in to the scheme for subsidised minimum orders (See below)

The included shipping cost for cases of bottles and cans is calculated to cover the shipping costs for us where the order size is 3 standard cases of 24 or more. If the order size is lower, the courier costs us more per case and so we need to charge a little extra to make sure to cover costs. If you prefer you can opt in to our scheme to subsidise smaller orders to make your cases more attractive to smaller stores and some chains who insist on no minimum orders. This scheme is found here: https://www.eebriatrade.com/producerStats/otherPlatforms. In April 2020 this allows you to pay £5 to cover the shipping costs of any order size smaller than 2 full standard cases (NOTE our standard case size is 24), or you can opt in to pay just £2.50 for an order size of below 3 standard cases but more than 2, so the customer won't have to.

At present EeBria Trade only ships to the UK. We hope to ship outside the UK in the near future, and more info will be made available to all sellers regarding our expansion into Europe in 2023.

It's important to note that the use of our courier service is at your risk but we use only respected and trustworthy couriers with specialist services and monitor their performance carefully to spot issues and make sure that the issue rates are extremely low. If an item is misplaced by a courier during transit then we will normally ask you to send out a replacement case in the meantime in order to keep the customer happy and maintain the sale, the alternative of cancelling the order is much worse. We then ask the courier to start searching for the item and more often than not it is detected in their warehouse and returned to you as soon as possible. Should they not find it and agree to mark the item as lost then we need to issue them a claim form on your behalf to request compensation. If this is successful then we will pass through the item compensation we achieve to you as payment in kind for the item. It's very important for these claims that you have the evidence of dispatch for the items so we can successfully evidence they took possession of the item.

With damages, if the item is too damaged to deliver then we will have the item returned to you where possible and as above as soon as this is identified we will request you ship out a replacement to the customer. We can also seek to raise a claim for you on the damaged items as above.

We collect the payments from the customers for all orders and then we pay you when we’ve confirmed that the items have been sent out and received correctly without issues, keeping back a small portion of the money to cover our fees.

Our payment runs have a fortnightly system and each time you have qualifying sales for a payment run, you will be sent a self-billing invoice from us so you can do your accounts and reconcile the amount received into your bank account. You don’t need to invoice us separately, our invoices will show all the orders that you’ve received through the site in the period that have been completed, and the fees that we have charged and deducted. We make payment in each payment run for any orders which are delivered and closed off as completed by the cut off date a few days earlier. Please note if the customer has raised a concern on the order or something is under investigation by our team it will mean the order is held for payment. We also may have to make deductions against future sales if it turns out there was an issue with an item only after it's been processed for payment to you.

Definitely! We love it when our service helps you get products to customers normally outside of your reach, or even better when you love using us so much you just use us as your main sales channel.

But we also make sure that you get the benefit of a new customer referral too, everyone wins when you make a new introduction for us. If you want to add a link to your own website, add a footer to your emails, tweet about a new release or anything else you can use a special linkwe provide for referrals. If it’s used correctly and leads directly to a sale, we’ll apply the referral fee discount to our fees (see terms for the current rates).

Just remember that the sale must be direct from the link for the referral to work and the customer can’t use one of our discount or loyalty codes as that will override the referral due to them being a regular customer already. If you need your code and can’t find it in My Account, or think that you’ve missed some referrals then email us and we’ll double check for you.

In 2021 you may also want to explore our extra add on service for the EeBriaTrade Portal which simplifies referrals and lets you sell to your customers directly using our technology to create the listings online for you.

Check the finance section of My Account to see the bank details we hold and the authorised email addresses that we will send the payment run invoices to and accept bank change instructions from. If your login is also one of those email addresses then you can update the details on that page and the other finance contacts will be automatically notified for security purposes. If you’re not using a login that matches one of those accounts just have one of the authorised addresses drop us an email to finance@eebria.com.

Every time we make a payment our system generates your payment run invoice which is a full breakdown of all the sales included in the payment and a summary of all the calculations for our fees and adjustments which make up the payment to you. This is emailed to the contacts held for finance (the same ones who are authorised along with the bank details)

You can also see these invoices online in My Account by visiting the section called Payment Run. This section of the site will also let you see which orders have been paid and also the breakdown of any adjustments and payment dates for any order since April 2019.

The best thing to do is drop an email to finance@eebria.com with a detailed question including any order numbers that you want to check on. However please also check the FAQs here for guidance as we get the same questions fairly frequently...

If you think you’ve not been paid for an order, it might be that it’s just not yet been delivered, there is a cut off for each payment run which is a few days before the Thursday for payment. So if the order was in the last week, it can slip into the next payment run instead. Alternatively orders can get held up for payment if there is an open case with our operations team, for example the customer might have reported that there’s been a mix up with the product, or there’s a problem with it and so while this is being resolved the order may be put on hold. This is usually sorted out by our team within a few days and they will no doubt be in touch with more details

If you have a question about the fees then please see the FAQ around minimum order cases and opt ins, or fines where items are shipped incorrectly or too slowly and then drop us a line if you think there’s been a mistake. All our fees align with our seller terms and conditions which you should review from time to time to make sure you’re clear on the processes and charges for the rare occasions that things don’t go quite to plan.

Remember that if an order is delayed on your side and so we have to manually intervene we have additional charges to cover our extra costs so our standard fee can be increased accordingly. For example if the sale is on the Monday, the order should be handed over to our courier by the end of Wednesday to avoid a slightly higher fee, or by the end of Thursday to avoid the further increased fee levels.

Visit the Payment Run section of My Account to find useful links for any order or to view the invoices which breakdown your payments and any charges.

If we don't have your bank details on file then we can't make payment to you! The system for payment is fully automated so you might see that there are payment run invoices on your account and no bank details held. This means the system is generating the paperwork and calculating the amount due to you but cannot include you in the file for our bank. After we've received your bank details the system will then pay out a bumper catch up amount in the next payment run you qualify for and so you will need to look at all the invoices on your account to date to reconcile the full amount you will be paid as it will automatically bring you fully up to date at that point.

Simply follow this link to the opt-in page which will walk you through the process.

You’ll need to have to hand information about your production volumes and prepare some documents to upload as we have to make some legal declarations on your behalf regarding the exports and duty (don’t worry you’ll only have to do this once a year).

The international sales will broadly work the same way as dometic sales to customers in your own country. You’ll book in collections as normal and get your preferred couriers’ labels. If you are a UK seller for example, they’ll be sent to our export hub before they’re exported and delivered by our European courier partner to a buyer on the continent.

We are still able to ship orders in single keg minimum orders and so this is game changing for the export market and smaller order sizes.

Shipping times will of course be a little longer than domestic orders but we are expecting 7-10 days on top of a normal UK order and for some orders this might be reduced down with luck to only a handful of extra days.

We’re starting only with one way plastic kegs at this stage but we are exploring small pack for the future, as well as plotting a similar expansion into other EU countries.

You are always available to your local market, however you opt-in to each international area individually. This means that you can choose to be visible only where you choose.

See the opt-in page for our current international markets - starting with France in summer 2022.

To ensure our customers have the best access to international drinks, all your eligible listed products on EeBria will be made available for international purchase when you choose to opt-in for this opportunity.

Only plastic one way kegs will be initially available for export, so any small pack products or metal kegs and casks will be automatically hidden from international buyers as they will not be buyable.

We need to collect the necessary information to be able to create the export and import information and paperwork and calculate the correct duty adjustments on your products.

Therefore we ask you for your production volumes (which are necessary to determine the level of small brewers relief available to you) and we also need to confirm if you are independent or connected or brewing under contract as this too changes the duty calculations.

We also ask you to confirm you have read the slightly updated terms and conditions and that you have the authority to provide the information we will be relying on in the export process.

As we will generate the supporting documents for shipment, we must have on record the original declaration of production (please see this example document for what is typically expected). You may well already have this or a similar document available if you have done any other exporting independently in the current year.

Please note, the declaration must:

• be on headed paper / have a clear and legible company stamp
• be signed by a director with the authority to make declarations regarding duty
• explicitly state production volume for the prior calendar year and the estimate for the current calendar year in hectolitres
• And clearly indicate the brewery status (independent, connected, brewing under contract….)

While customers internationally will pay in their local currency, all the transactions for you will be in the same currency as you normally deal in.

Our fee structure does not change, you will pay the normal fees for the sale no matter where the customer is based.

You will be paid using the standard list price of the item less our fees as normal - with one exception - we will be calculating and withholding the duty you would normally pay on the item.

The shortfall in your payment compared to a domestic order you can claim back from the authorities in your next duty return.

We have a page which shows worked examples for different scenarios on the platform and you can find an international order in there to review.

Payment will be made for international orders, net of the local Excise Duty in the exporting company. You should be able to claim this back from your local tax authorities.

• In the UK this process is called Drawback. HMRC allows for a reimbursement of UK excise duty to an eligible claimant, providing certain conditions and requirements are met, when eligible excise goods have not been and will not be consumed in the UK. Please read the relevant information on the .gov website for more advice and information, we include one helpful link below https://www.gov.uk/government/publications/excise-notice-207-excise-duty-drawback/excise-notice-207-excise-duty-drawback
• :In France, reimbursement of excise duties must be requested by the authorised warehouse keeper (EA - this should be the brewer) exporting the beers to the customs service which manages its EA activity on a daily basis. Reimbursement will take place on the basis of the export declaration.https://www.douane.gouv.fr/professionnels/commerce-international/import-export/vous-souhaitez-obtenir-le-remboursementla

It will be indicated on an order if it is an international order being exported elsewhere.

The payment details page will show the export adjustments on each order.

Your individual payments runs will also clearly highlight the withheld local duty that will need to be reclaimed through the tax authorities and how you need to reduce your sales value accordingly.

You will be able to download a csv report of all your previous international orders to calculate and support your duty reclaims.

If you have an item on ‘slash price’ discount this will reduce your list price accordingly and so this price reduction will translate through (after exchange rates) to all customers in a region you are selling in.

Percentage discounts however, such as a 10% off coupon code for a promotional period, will only be valid in the basket for customers in your own country. This is because discounts also reduce your payment by the discount applied to our included shipping. We appreciate with exchange rates and international shipping charges this would be inappropriate, and so to simplify customers abroad will only be able to buy your products at the current list price (after any ‘slash price’ deductions)

This is not straightforward as the price seen by a customer will be dependent on a lot of factors, not least of which is the prevailing exchange rate which means the price may change slightly on a daily basis.

The important price is your List Price in your account in your normal currency, and the normal domestic customer price (using the standard local shipping costs) is the best indication for you to use on benchmarking and comparisons to local distributors.

Please do refer international enquiries to the site as they can see the correct price, fully delivered to them with all import costs covered if they register for an account with us.

If you absolutely need a quote for a product for an international customer then get in touch with our team as our sales team will be able to generate a fairly accurate price based on their region for you.

As with your regular domestic sales, all risk in transit remains with you due to the third party nature of the dispatch and packaging. However, exactly as in the UK, we will seek compensation from our courier partners in the event of a loss and pass on whatever compensation is achieved via our claims process.

We have a dedicated page for this so you can see this in more detail and get ideas for how to use the site most effectively and make the most of all the marketing options we have available.

Of course the best approach to get strong sales is to price the beers competitively and make sure you have good levels of stock and a wide range of products so you show up in more places. The key thing to remember is that you control the price that customers will see, so setting a fair price will help your products show higher in the rankings and convert more sales too. Don’t forget to also send people asking for your products from further afield and outside your own delivery network to the EeBriaTrade website with a referral link so you get the reduced fees!

If you want to run any temporary price reductions or control the prices of your items for select customers with discount codes then see the Discount section in My Account.

When working to get supply contracts with larger hospitality chains or convenience stores, they may have some very specific requirements or extra charges that we need to accommodate in our offering to be able to open up their outlets to our producers for sales. We also may have some extra marketing strategies you can opt into such as subsidising the shipping on smaller orders of packaged sales to allow more customers to try your bottles/cans.

In the opt ins section of My Account you can find completely optional extra terms and conditions which you can turn on and off at your convenience. Remember to read the extra terms and requirements very carefully for each as they are legally binding for you and will be in effect for any sales made while the opt in is active. Any questions let our producer team know and you can turn these on and off if you need to do so with just the click of a button.

There is a section of the site that you can create discount codes for your customers. When you add a code, and select that EeBria can publish your code, we will feature them on our Offers page, follower alerts and they may also be featured in our marketing. We also have special events on the site where you will also be invited to offer discounts to our customer lists to drive sales, these can range from Black Friday specials, our annual Tryanuary period and then seasonal weekend specials, where we can create the codes for you as per the agreed deal.

All discount codes work in the same way. You can set the percentage discount, end dates and link them to specific products too (if you also need to set a start date in the future then let our team know). The key thing to remember when calculating your discount and planning your accounts is that a percentage discount will also reduce the shipping charged on the item as well. We pass that reduction in our income through to you to make things fair as we incur the same costs to get the customer their items. Our fees are calculated from the new sale price, minus the amount added for shipping on that item. As a result, please remember that the final discount on any product will always need to be calculated as: the discount on the product list price, plus the discount on our shipping - then there will also be an equivalent discount on our fees to balance this out.

Please make sure all your discounts are legitimate - it isn't cool (or legal!) to increase the base price of your items to offset a discount code, so please make sure you're discounting based on the real price of an item if using a code. Alternatively just edit the price down the old fashioned way to a reduced amount if you want to review your prices for a period.

Set the right price! Check the recommended prices that the website proposes when you’re listing products, this uses live data from the website and hundreds of other sellers to show what prices are actively selling across the site for a product of similar spec.

Remember to include pumpclips! It's not just great for your brand exposure, but we are regularly told by pubs that they won't buy from specific breweries again as they didn't send them any pumpclips.

Make sure you have as many different product lines available as possible. This will increase the overall volume of sales you have as you become more visible across the site as a brewery if you have good sales on any one line and often we find that once they’ve tried one beer it’s more likely that customers will investigate the other beers you have available.

Use good imagery and full descriptions The only thing customers have to go off when browsing the site is often the pump clip image and the tasting notes you provide so the more interesting and detailed, the better (within reason of course). The product descriptions are also pulled through to handy menu downloads and back of pumpclip cheat notes so good tasting notes also help the customer later down the line too and might mean repeat custom.

Book the beers in for collection as soon as possible. As with pumpclips, breweries which have shipped slowly has meant pubs have ruled out buying from that brewery again. The sales team are also more comfortable recommending brewers that they know are reliable, especially if a customer has a tight deadline to meet too.

We have tight returns policies which because of the perishable nature of most of our sales does not normally allow a customer to make a return unless the item is faulty in some way. If a customer reports an issue with a product then we will look into this first on your behalf. Where it's obvious the wrong item has been sent then we'll skip straight to the returns process. However if the issue is with dispensing or the taste of the product and they think the quality is not what they expected then we will look to clarify more info about the product and involve you too. We might be able to solve with extra info regarding the style and tasting notes of the beer in case they misunderstood the product, or we may need to contact you to ask for info about a batch or gyle including issues with canning or packaging as we often find that you have already detected issues before we report them from your own customer feedback or testing.

In some cases where the issue is a little bit hard to ascertain or evidence, the simplest or best resolution may involve issuing a replacement item - at cost to the brewery. This is recommended as the best positive customer service experience to make sure your brand is regarded by them as a reliable source of good beer and the QC issue is a one off. If both parties agree to this approach, EeBria will arrange the shipping of a new keg (and return of the old one if required and the shipping is paid for by the brewery). The cost of any additional shipping will be recovered by EeBria from the payment due to the brewery for the replacement item. The original item will not be paid for as it will be refunded to the customer of course.

If none of the above works and the customer still wishes to return based on a quality control issue, the brewery is still bound by distance selling rules and the customer has a reasonable right to return which we will honour on your behalf. EeBria will therefore refund the customer for their payment in full including the shipping charge we applied. The sale in this instance is deemed void and so no funds for the sale will be issued to the brewery as a result. Please note that EeBria will be out of pocket for the cost the initial shipment and EeBria retains the right to recover the fee for the original sale and also the shipping expenses it incurred in fulfilling the voided sale, against future sales made on the platform, or the seller will need to settle that with EeBria directly should no immediate other sales be outstanding.

If you would like to take possession of the returned item for testing or for resale/use in your taproom, this can be arranged by us at additional extra shipping cost, just let our ops team know and we'll make arrangements for the pub to hand it over to our couriers as a condition of their refund.

EeBria staff will monitor customers of the site for serial returners or abusers of the returns policy. Any customers who are deemed to excessive in their returns may be refused access to the site in order to protect our brewery partners from rogue shipping return costs. On occasion we sometimes take possession of kegs or cases to review the QC issue ourselves but this is a service we undertake at our own discretion and we use when we think this would be useful to break a deadlock and we're not sure about the legitimacy of a return request.

If there has been an issue with the goods you supply then we may have to refund the customer in full for the order, including the shipping that we applied to the items and have arranged and paid for. To make things fair, we are entitled to recover our lost shipping income from you. If we offer to collect and return an item to you at your cost, then again we will need to charge you in order to cover the courier expenses. We aim to pass all this through at cost but we use standardised pricing to make it easy to calculate. You can see some of the typical charges below:

• Bottles and Cans we have a minimum charge of £11 for any shipment, but otherwise it can be calculated as £5 per case (assuming standard cases of 24x330ml).
• One way kegs we charge at £8.50 for each way.
• Steel Kegs £13.50 each way
• Casks are £15 each way
• Anything unusual or non standard will be charged as required to cover our expenses

Please make sure if you have a bad batch or quality control issue that you de-list any affected products immediately to stop more sales occurring. Then contact the producer team and they will advise you on what we'll need to do next. Any sales that have been fulfilled we will contact the customers to arrange refunds as needed. Any sales still to dispatch we will organise the cancellation of those orders. In the event of a brewery recall like this, please just remember we might still have to apply the fees we've lost out on due to the refunds and any shipping we have to refund the customers to your account. But we will make every effort to support you and make sure the customers receive any messages you need to share about the circumstances of the recall.

Launched in the coronvirus crisis in 2020 the trade platform can also now be accessed by individual buyers for home consumption. This is not the same as our old retail marketplace which used to operate on eebria.com but allows you to offer your trade products to retail buyers at a higher margin than to wholesale customers. We allow producers to control the visibility and buyability of their products at a product level by ticking them as available to individuals or not.

This is a type of product which is only available to individuals and will never be visible to anyone registered as a trade buyer for pubs and shops etc. This is not an option for customers to pick and choose a box of beer and should be packaged and sent in the same way any other trade cases you ship out. We are also using the same trade courier and we no longer provide branded retail boxes! If you choose to list this item type then you do not have to specify the exact make up of the box but we suggest you indicate the general makeup of any mixed cases you intend to prepare to give an indication and manage expectations. We recommend that you include a minimum of 3 beer types in any box in a roughly equal ratio unless you specify otherwise. If you only intend to offer a 50:50 case with two types then we suggest you make that very clear to avoid unhappy customers!

Retail buyers expect to pay a little more and of course we want to make sure you are not undercutting both your own direct to customer sales but also those of the bottle shops and other trade customers who buy your products for resale. You don't need to do anything or edit prices as the site will automatically uplift the price of retail products so that retail buyers see a higher price and pay more. As retail customers need a little more hand holding from us we charge an extra fee on the original trade list price sales but this is more than covered by the extra sales price and we pass through the remaining uplift to you on the payment run.

We do not apply the shipping subsidy to retail buyers so they also have to pay for shipping on smaller order sizes below 3 standard cases.

Retail buyers can only see products if you are marked on our systems as able to sell to non verified trade customers already. So if you have not provided us with your license for off sales then you will not be visible to individual buyers but also new registrations who have yet to be checked by us and verified as a legitimate licensed premised. This is to make sure you do not fall foul of your local licensing rules in error. If you have a license for off-sales which we have not been notified about then contact producers@eebria.com and we will get your account updated accordingly. It is very important that you notify us of any changes to your license so that you do not continue to offer products inadvertently to customers at home without the legal right to sell to consumers from your dispatch address.